General Manager – Sales
Location: Knoxfield, VIC
Applications close EOD 18/01/2026
About Us
At Futuresleep, we don't just make beds – we create the best sleep experience possible. With a global supply network and a founder‑led team committed to quality, we lead the industry in innovation, exclusivity, and bespoke sleep solutions.
All our products are proudly manufactured right here in Australia, giving us unique control over quality, customisation, and delivery.
The Opportunity
We're looking for an experienced sales leader who understands how to drive commercial growth in a manufacturing environment. This isn't just about hitting targets – it's about building sales strategies that work hand in hand with our production capabilities, ensuring every commitment we make is one we can deliver on.
As GM – Sales, you'll lead our national sales function across retail, hospitality, and wholesale channels. You'll work closely with our Operations, Production, and Supply Chain teams to align sales ambitions with manufacturing realities, turning operational insights into commercial opportunities.
What You'll Be Doing
Leading Multi‑Channel Sales Growth
Develop and execute sales strategies across retail, hospitality, and wholesale channels
Drive sales into hotels and hospitality sector with a focus on long‑term partnerships
Identify new business opportunities and emerging market trends
Building and Leading Your Team
Lead and develop a nationwide sales team to consistently achieve targets
Build capability in manufacturing‑led selling – ensuring your team understands how production timelines and capacity shape commercial decisions
Recruit and coach high‑performing sales professionals
Aligning Sales with Manufacturing
Partner with Manufacturing, Operations, and Supply Chain to ensure sales commitments are operationally viable
Translate production constraints into clear commercial strategiesSupport demand planning by aligning forecasts with production schedules
Contribute to cross‑functional decisions that balance customer needs, efficiency, and profitability
Managing Performance and Budget
Monitor sales performance across all channels and recommend improvements
Manage the sales budget and resource allocation
Report on results and provide insights to leadership
Collaborate with Finance to ensure pricing and promotions align with margins and costs
What We're Looking For
Proven senior sales leadership experience delivering growth across retail, hospitality, and wholesale in a manufacturing or production‑led environment
Strong commercial understanding of manufacturing operations – production planning, lead times, capacity management, and cost drivers
Track record of aligning sales strategy with operational capability in complex environments
Experience working cross‑functionally with Operations, Manufacturing, Supply Chain, and Finance
Excellent leadership, communication, and negotiation skills
Strong analytical skills and ability to spot trends and opportunities
Experience with CRM software and digital sales tools
Flexibility to travel as required
Previous experience and established contacts within the hotel industry (highly desirable)
Why Join Futuresleep?
Collaborative, supportive leadership team
Stable and growing business with a strong reputation
Mix of strategic projects and hands‑on ownership
Knoxfield location with Australian manufacturing at our core
Opportunity to shape sales strategy in a business that values operational excellence
Ready to Apply?
We want to hear from sales leaders who can bridge the gap between commercial ambition and operational reality.
Please submit your resume along with a cover letter addressing:
Why you're the right fit for this role
Your experience working in manufacturing or production‑led environments and how you've successfully aligned sales strategies with operational capabilities
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